Babybel, Nurishh, and The Laughing Cow Are Launching New Vegan Cheese Products

Bel Brands USA, the company behind Babybel, Nurishh, and The Laughing Cow, is launching new vegan cheese products. The company first introduced vegan options with Boursin's Dairy-Free Cheese Spread Alternative in 2020 and has since expanded its plant-based offerings. The new vegan Babybel cheese, coated in green wax, is set to hit shelves next month, offering a creamy mozzarella alternative that is vegan and non-GMO.

Nurishh, a new brand focusing on vegan cheeses, will also be expanding its portfolio this spring with offerings like cream cheese, cheese cubes, shreds, and slices. Additionally, The Laughing Cow is set to launch plant-based cheese wheels in 2023, aiming to provide familiar and tasty vegan cheese options. Bel Brands USA is committed to meeting evolving demands in the cheese industry and believes in setting the tone for the future of plant-based cheese through innovation and consumer-centric approaches.