Babybel Unveils New Vegan ‘White Cheddar’ Flavor

Babybel has introduced a new plant-based White Cheddar flavor that aims to satisfy the cravings of vegan cheese lovers. The new vegan Babybel comes in green packaging and is fortified with B12 and calcium, making it a healthy and environmentally-friendly alternative to traditional dairy cheese. This new flavor will be available in the US starting May at various retailers like Kroger, Hy-Vee, and Albertsons.

The rise of vegan cheese is indicative of the increasing popularity of plant-based diets, with the global market for vegan cheese valued at USD $2.43 billion in 2021. Companies like Babybel, Cathedral City, Boursin, and Laughing Cow have all entered the dairy-free cheese market, responding to the demand for cruelty-free and sustainable alternatives to traditional dairy products. As consumer awareness of the environmental and ethical impacts of the dairy industry grows, the popularity of vegan cheese is expected to continue to rise.