“Be Like Joaquin Phoenix” Urges Fundación Veg in Campaign Promoting Vegan Diet in Chile

Fundación Veg in Chile has launched a campaign promoting a vegan diet during the traditional Fiestas Patrias, featuring an image of vegan actor Joaquin Phoenix surrounded by happy farm animals and holding a vegan burger. The campaign encourages citizens to explore vegan options and discover the variety of vegan products available today. A QR code on the posters directs users to a website with V-Label-certified vegan products, where participants can enter a contest to win a t-shirt by sharing the campaign on social media.

Fundación Veg aims to raise awareness about the environmental and ethical impact of consumption habits, promoting a sustainable and ethical diet without sacrificing flavor or tradition. The organization has been certifying vegan products in Chile and other Latin American countries since 2013 and leads in V-Label certifications in Latin America. The campaign in the Santiago Metro during the Fiestas Patrias seeks to inspire lasting change in Chileans' consumption habits and encourage the use of vegan products to protect animals and the planet.