Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Viva! has launched the 50by25 campaign, aiming to make 50% of every menu vegan by the end of 2025 to combat climate change, deforestation, and animal extinction caused by current food habits. The campaign urges restaurants to expand their vegan options, as the UK population eats out 1.5 times a week, giving eateries a platform to provide planet-friendly choices. By choosing a vegan option when dining out, individuals can have a significant impact on reducing animal consumption.

The campaign is supported by plant-based food brands and restaurants like wagamama, with professional chefs offering their expertise to help restaurants increase their plant-based offerings. Restaurants of all sizes can sign up for support on introducing more vegan options, as the campaign aims to not only benefit the planet but also attract customers and drive business success in the hospitality industry.