The demand for legumes like beans and pulses is predicted to surpass meat sales globally by 2030, driven by the increasing focus on protein and fiber in diets. Factors such as rising meat prices due to supply shocks and the push towards healthier protein sources are making legumes a more affordable and attractive option for consumers worldwide. GlobalData's research indicates a significant increase in the volume sales of beans and pulses, with Asia leading the legume renaissance and mung beans emerging as a prime innovation opportunity for food manufacturers.

National dietary recommendations in countries like the Netherlands and Finland are advocating for a shift from meat to beans, while health experts in the UK are calling for more promotion of beans and whole plant foods. The growing micro-trend towards whole-food plant proteins, including beans, lentils, and chickpeas, is driving renewed sales and signaling a lasting shift towards plant-based alternatives in diets. The data suggests that legumes will continue to gain popularity as a sustainable, affordable, and healthy source of protein in the coming years amidst rising meat costs and increasing consumer interest in plant-based options.