Bel UK Launches Improved Plant-Based Boursin Cheese

Bel UK, the UK subsidiary of Bel Group, has launched an improved plant-based version of its popular Boursin soft cheese. Available in Garlic & Herbs flavor, the cheese alternative aims to replicate the taste and texture of traditional dairy Boursin. The new version comes in updated packaging, in the same foil-wrapped format as conventional Boursin, instead of a plastic tub.

Bel Group has been focusing on offering plant-based alternatives, with the goal of generating half of its revenues from plant-based and animal-free products by 2030. In addition to the plant-based Boursin, Bel has also launched dairy-free Babybel and The Laughing Cow products, as well as Nurishh, a plant-based brand offering alternatives to cheeses like camembert and feta. Bel's CEO, Cécile Béliot, emphasizes the company's commitment to developing innovative solutions in the food industry to address climate change.

The Boursin Plant-Based cheese is now available in the UK, with a retail price of £2.99. Bel Group's efforts to expand its plant-based offerings reflect its dedication to meeting consumer demand for sustainable and ethical food choices.