Australian brand Bellroy has introduced a new collection of tech accessories made with INNOVERA, a bio-based material developed by Modern Meadow. The line includes phone cases for the iPhone 17, MagSafe-compatible wallets, and Pod Jackets for AirPods, all made using the innovative material. This launch is the first in a series of products featuring INNOVERA, with a capsule collection set to be released on September 16, featuring popular small goods like key covers, passport holders, and wallets.

INNOVERA, crafted from a blend of plant-based proteins, biopolymers, and recycled rubber, offers a sustainable, animal-free alternative to traditional leather. With over 80% of its carbon content derived from renewable sources, the material is lightweight, durable, and has a strength twice that of leather. Bellroy has partnered with INNOVERA supplier Heller-Leder to showcase the material's potential in designing tech accessories. This collaboration aligns with both companies' sustainability goals, with a shared commitment to creating high-quality, environmentally responsible products.