Ben & Jerry’s Embarks on Summer Non-Dairy Sampling Tour

Ben & Jerry's is embarking on a summer non-dairy sampling tour to showcase its new oat-based non-dairy ice cream. The tour will take place in seven US cities through August, featuring free samples, immersive experiences, Instagrammable giant pints, and plenty of non-dairy swag for fans to enjoy. The new oat-based formula will replace all existing sunflower and almond bases in their non-dairy flavors, offering a creamier and more delicious option for dairy-free ice cream lovers.

If you can't make it to one of the tour stops, don't worry – you can still join in on the fun by picking up a pint of Ben & Jerry's new non-dairy ice cream at your nearest grocery store. With National Ice Cream Month in July, now is the perfect time to indulge in some dairy-free treats and celebrate the new era of non-dairy ice cream with Ben & Jerry's. Visit their website to find out more about the tour dates and locations of participating scoop shops.