Ben & Jerry’s Launches First New Flavor Made From Oat Milk

Ben & Jerry's has introduced a new vegan flavor in the US called Strawberry Cheezecake, made with their updated plant-based oat milk recipe. This new flavor joins nearly two dozen non-dairy options already available, including popular choices like Chocolate Fudge Brownie and Netflix & Chilll'd. The release of Strawberry Cheezecake comes at a time when more people are trying plant-based foods during Veganuary.

The company's decision to switch to an oat-based recipe for all non-dairy flavors by Spring 2024 is aimed at improving taste and catering to individuals with allergies. This oat-based formula offers a smoother texture and allows flavors like chocolate and caramel to shine. As more brands in the US, like &pizza and Hard Rock Cafe, add new meat-free options, the rise of Veganuary presents an opportunity for Ben & Jerry's to expand its vegan range and appeal to a growing number of consumers looking for dairy-free alternatives.