BeneMeat, a biotechnology company specializing in cultivated meat, has launched a trial program for dog owners in the European Union to test their lab-grown dog treats. The “Try & Share” initiative allows participants to provide feedback on the taste, safety, and quality of the novel pet food products, which are developed in collaboration with veterinarians and established pet food manufacturers. BeneMeat is committed to ensuring that their cultivated dog treats meet the highest standards of quality, and the program aims to gather consumer input to refine their offerings.

The company, which claims to be the first in the EU officially registered as a producer of cultivated meat for pet food, has worked closely with regulatory authorities to ensure compliance with EU pet food regulations. Through this program, BeneMeat hopes to demonstrate the benefits of cultivated meat in pet food and educate consumers about this technology. Participants are encouraged to share their experiences on social media using specific hashtags, with the potential for the company to expand its cultivated meat product range beyond dog treats in the future pending necessary regulatory approvals.