BENEO: “Hybrid Is No Longer a Question of If – It’s a Matter of How”

Functional ingredient manufacturer BENEO acquired Meatless B.V. in 2022, strengthening its portfolio of plant-based solutions. Alireza Jawad, Senior Manager of the Meatless Product Line, discusses the successful launch of Meatless® hybrid products in Europe, highlighting positive feedback from retailers and consumers in various markets. The company focuses on creating seamless integration with existing products, emphasizing taste, texture, and nutritional value in their blended meat solutions.

Meatless addresses challenges in both the traditional meat and plant-based industries by offering cost-effective, clean-tasting solutions that appeal to a mass market. The company's presence at trade fairs like IFFA and Anuga demonstrates a commitment to staying ahead of industry trends, with a focus on developing new applications in beef, pork, fish, and beyond. Meatless adapts its strategies to meet growing demand for hybrid and blended meat products, showcasing expertise in overcoming formulation challenges and ensuring consistent quality in a variety of applications.