Benjamin Zephaniah becomes Veganuary Ambassador

Benjamin Zephaniah has been announced as a new Ambassador for Veganuary, the global pledge to try vegan for 31 days. The author and poet joined other celebrities like Joanna Lumley, Chris Packham, and Deborah Meaden in urging people to Try Vegan This January. Benjamin shared his reasons for going vegan at a young age and emphasized the importance of veganism in helping heal the planet and improve personal health.

As part of Veganuary's 2022 campaign, Benjamin donated his favorite recipe to the organization's cookbook and featured in a campaign video alongside other celebrities. With over 582,000 participants from 209 countries and territories last year, Veganuary aims to have an even bigger impact this year as the focus on climate change grows. Other celebrities like Joanna Lumley, Venus Williams, and Dr. Jane Goodall are also contributing to Veganuary's campaign with their favorite vegan recipes.