Better Balance Expands US Reach with New Sports Partnerships and Retail Presence

Better Balance, a global plant-based food brand, is expanding its reach in the US through new partnerships with Crypto.com Arena, PLNT Burger, and grocery retailers. This includes being the first official plant-based partner of Los Angeles’ Crypto.com Arena, where fans can now enjoy the Better Dog at arena concessions, showcasing the brand's commitment to bringing plant-based options to sports fans nationwide. Additionally, Better Balance has partnered with PLNT Burger to offer the Better Dog at 13 locations, starting in December, with innovative toppings that push flavor boundaries. The brand has also expanded its retail presence, with the Better Dog now available in select Giant and Martin’s stores across several states.

Head of US for Better Balance, Ana Guerra, emphasized the brand's commitment to making delicious and nutritious plant-based options accessible in everyday dining experiences. With demand for the Better Dog on the rise, Better Balance is dedicated to providing consumers with high-quality, tasty plant-based options whether they are at a game, dining out, or at home. Through partnerships with sports venues, fast-casual chains, and grocery stores, Better Balance is demonstrating that plant-based options can be both innovative and delicious, giving consumers more opportunities to enjoy their products. Visit BetterBalanceFoods.com for more information on their offerings.