Better Balance, a Spanish plant-based brand, will be returning to several major music festivals in Spain for the fifth consecutive year in 2026. The brand will have a presence at festivals such as Primavera Sound, O Son Do Camiño, and BBK Live, with distribution points in both general and VIP areas. This presence at multiple festivals solidifies Better Balance as one of the more visible plant-based brands in the festival circuit in Spain.

The festival circuit has become a competitive space for food and beverage brands as organisers dedicate more space to gastronomy. Better Balance's participation in festivals like PortAmérica, where they integrate high-end cooking demonstrations into the festival experience, showcases their commitment to engaging with consumers in a unique and positive environment. By embedding within festival programmes, Better Balance aims to promote new, rich, and healthy alternatives to a broad audience of festival-goers.