Better Balance’s Gluten & Soy-Free Plant-Based Dogs Hit Gelson’s 27 Locations in LA County

Better Balance, Sigma's plant-based food brand, has introduced its gluten and soy-free alternative, the Better Dog, at all 27 Gelson's Markets locations in Los Angeles County. Made from pea protein, the product has gained popularity for its great taste and texture, earning accolades since its launch in Spain in 2022 and debut in Chicago earlier this year. Gelson's will offer two options: the Jumbo pack with extra-long hot dogs, and the Classic pack with traditional-sized hot dogs.

The California launch marks a significant expansion for Better Balance, which previously focused on food service and now aims to reach a wider audience through retail channels. The company will host food truck tours in LA to celebrate its presence in Southern California, offering free samples, coupons, swag, and prizes. With a portfolio that includes various plant-based alternatives, Better Balance continues to introduce products in its target markets of Spain, Mexico, and now the US, with plans for further expansion in Latin America.