Better Nature Expands ‘Supercharged Protein’ Range With Mediterranean Tempeh

Better Nature has expanded its "supercharged protein" range with the launch of a new Mediterranean Tempeh product. The seasoned tempeh block contains 43g of protein per 180g pack and features fiber, prebiotics, and a blend of Mediterranean herbs and flavorings. The UK brand is targeting meat-eaters looking for healthy protein swaps, with the company comparing the protein content of its tempeh to chicken breasts and eggs.

According to Better Nature co-CEO and co-founder Elin Roberts, the Mediterranean Tempeh is a versatile ingredient that can be used in salads, pasta, and cooked in various ways similar to chicken. The product is now available at Ocado and Tesco, with a focus on providing a nutritious and convenient protein option for consumers prioritizing gut-friendly and whole-food ingredients in their diets. Better Nature has also shifted its marketing strategy towards a broader audience of flexitarians and meat-eaters seeking healthier food options as part of a trend towards reducing meat consumption and opting for nutrient-dense alternatives like tempeh and beans.