Better Nature Launches Tempeh With Comparable Protein To Chicken

Better Nature has launched an updated tempeh recipe with increased protein content, now containing 44g per 200g pack, equivalent to six eggs or 1 and ⅓ chicken breasts. The new recipe also allows the tempeh to absorb flavors better and have a juicier texture, appealing to flexitarians and meat-eaters looking for healthier protein options.

The UK-based brand aims to tap into the growing interest in plant-based eating, as research shows a significant shift towards meat reduction diets in the country. With a focus on promoting health and making whole food proteins the norm, Better Nature's tempeh is now available in major UK supermarkets, offering a nutritious and versatile alternative to animal products at an affordable price of £2.70 per 200g pack.

Despite starting as a plant-based brand, Better Nature is expanding its target audience beyond vegans and vegetarians to attract a broader customer base. By emphasizing the protein content and versatility of their tempeh products, the company aims to cater to the increasing demand for sustainable and nutritious plant-based options in the UK market.