Better Nature Raises £1.1 Million To Accelerate International Tempeh Sales

Tempeh brand Better Nature has secured £1.1 million in funding to support its international expansion, with 70 percent of the funding coming from existing investors. The brand aims to tap into the £3.2 billion chicken market by promoting tempeh as a healthier, more sustainable, and animal-friendly protein alternative. With the new funding, Better Nature plans to accelerate its international sales and marketing efforts, expanding into new markets and driving mainstream brand growth.

Better Nature recently introduced a new tempeh recipe with added protein, offering 44g of protein per pack. The brand experienced significant sales growth in Q2 2025, becoming the best-selling tempeh brand in the UK with a 38.1 percent market share. With plans to launch in additional international markets later this year, Better Nature is poised for further growth and success as it continues to promote tempeh as a viable protein option.

The brand's co-CEO, Elin Roberts, highlighted the strong momentum in the tempeh category and the brand's success in international markets. Better Nature has seen a 330 percent increase in revenue from German sales and aims to further expand its presence in Europe. With a focus on natural, gut-friendly proteins and a commitment to sustainability, Better Nature is well-positioned for continued growth and success in the plant-based food industry.