Better Nature Raises £1.1M to Supercharge Its Tempeh Sales Internationally

Better Nature, a UK tempeh brand, has secured £1.1 million in funding to expand its product range internationally. The funding, primarily from angel investors, will be used to boost sales and marketing efforts, broaden product appeal, and continue innovating. The brand plans to launch a campaign challenging chicken consumption to tap into the UK's £3.2 billion chicken market, highlighting its high protein content and health benefits compared to chicken.

Better Nature, launched in 2020, is already sold nationwide in the UK and Germany, with plans to expand into more international markets. The brand, known for its organic tempeh, has seen significant growth, becoming the leading tempeh brand in Germany with a 330% YOY revenue increase. Better Nature is also a certified B Corp, donating 1% of sales to charity to tackle malnutrition in Indonesia, where tempeh originates. The brand is focused on mainstream brand growth and challenging the traditional consumption of chicken with its high-protein, gut-friendly tempeh products.