Better Nature Raises $1.5M to Fight Chicken with Tempeh After ‘Best-Ever’ Quarter

Better Nature, a UK tempeh brand, has raised £1.1M ($1.5M) after experiencing its best quarter to date, with a 128% increase in sales in Q2. The funding will allow the company to accelerate its sales and marketing initiatives, innovate, and expand the appeal of its tempeh products as high-protein, gut-friendly options. As the UK's number one tempeh brand with a 38.1% market share, Better Nature is focused on displacing the country's $4.3B chicken market.

With a mission to challenge the mindless consumption of chicken, Better Nature positions its tempeh as a clean-label protein that outperforms chicken in terms of health benefits and sustainability. The company is capitalizing on the growing interest in plant-based foods and the trend towards whole-food plant-based eating. As the brand continues to grow and expand internationally, it aims to capture the current health trends of high-protein, gut-friendly, natural, and plant-based foods, offering consumers a healthier alternative to traditional meat products.