Beyond Burger Jalapeño Hits ASDA Shelves as Beyond Meat Expands UK Availability

Beyond Meat is expanding its presence in the UK retail market by introducing its spicy Beyond Burger Jalapeño at 317 ASDA stores, along with its original Beyond Burger at 350 ASDA convenience stores. The company is responding to consumer demand for bold flavors and summer grilling options, with both burger varieties available in the chilled and frozen sections. The Beyond Burger Jalapeño, which is soy-free and contains 16 grams of protein per 100 grams, has been designed to appeal to those looking for a more flavorful option.

A new study by Beyond Meat reveals shifting trends in UK barbecue habits, with 78% of participants stating that barbecues are no longer limited to weekends or special occasions. More people are now grilling midweek, focusing on healthier meals and prioritizing plant-based options. Beyond Meat's original Beyond Burger recently won the Gold prize for 'Best Meat Alternative' at the UK Vegan Food & Living Product Awards 2025. The company has also secured $100 million in financing to support its long-term business strategies and launched Beyond Chicken pieces in the US at Kroger stores.