Beyond has expanded its high-protein sparkling fruit drink range, Immerse, by introducing four new flavors: Cherry Berry, Strawberry Lemonade, Piña Colada, and Cucumber Grapefruit. These additions join the previously released Peach Mango, Lemon Lime, and Orange Tangerine, bringing the total lineup to seven products. Each flavor is available in two versions, one with 10g of plant-based pea protein and the other with 20g of protein, both fortified with vitamin C.

The company, now called "Beyond The Plant Protein Company," aims to move beyond meat and offer functional beverages that immerse the body in protein and the power of plants. CEO Ethan Brown expressed excitement about the new products, which are only available for a limited time and can be purchased from Beyond Test Kitchen in the US. These launches reflect a broader trend of consumers prioritizing plant-based options for health, sustainability, and functionality, as noted by SPINS and Tesco's recent reports on changing consumer behavior.