Karen Carney, a well-known sports journalist, footballer, and the winner of Strictly Come Dancing, is partnering with Beyond to promote plant-based eating and high-protein foods in the UK. The campaign will feature seasonal recipes, match-day content, BBQ suggestions, and tips on incorporating Beyond's meat alternatives into meals. Carney, a longtime advocate for veganism, believes that eating well can be simple and satisfying with products like Beyond Meat which provide protein without compromising on taste.

Carney's success in football and on Strictly Come Dancing has allowed her to use her platform to promote veganism and inspire others to make the switch to a plant-based diet. She emphasizes the benefits she has experienced from going vegan, including improved recovery, better performance, and overall well-being. Through her collaboration with Beyond, Carney aims to show that plant-based eating doesn't have to be complicated or restrictive, making it accessible to a wider audience.