Beyond Meat Adds Protein Powder, Bars and a Vegetable Burger in Direct-to-Consumer Phytosphere Launch

Beyond Meat has launched Phytosphere, a new nutrition portfolio that includes protein powder, savory bars, and a vegetable burger. The products are available for purchase online individually or in curated bundles. The Beyond Star Series includes products like protein powder in various flavors and a jerky-style bar made with plant protein and mycelium.

The company has been using direct-to-consumer channels to test products before retail for the past year. This strategy has allowed them to gather feedback and refine their products before launching them more widely. Beyond Meat's CEO, Ethan Brown, emphasizes the importance of incorporating plant-based superfoods into our diets and aims to make these powerful phytonutrients accessible, delicious, and convenient through the Phytosphere portfolio.