Plant-based food companies Beyond Meat and La Vie have joined forces in a new partnership focusing on promoting animal welfare and encouraging consumers to explore plant-based options. The collaboration includes a joint marketing effort, featuring campaigns that highlight the benefits of choosing plant-based products and the importance of animal welfare.

To mark the collaboration, Beyond Meat and La Vie have introduced the Beyond La Vie Burger, which combines a Beyond Meat patty with La Vie's smoked bacon in a toasted bun. The product is available at major UK retailers and can also be enjoyed at Honest Burger. Fans of the brands can participate in giveaways by following La Vie's UK Instagram page, further strengthening the brandmance between Beyond Meat and La Vie and showcasing the deliciousness of plant-based meat alternatives.