Beyond Meat and National Basketball Players Association Announce Vegan Cookbook

Beyond Meat and the National Basketball Players Association have collaborated on a plant-based cookbook featuring recipes from top NBA athletes. Titled Go Beyond The Buzzer: A Plant-Based Cookbook Inspired By NBPA Members, the book showcases dishes designed for pre-game, recovery, and everyday cooking. The front cover features NBA stars like DeAndre Jordan, Cade Cunningham, and Kyrie Irving, known for following a plant-based diet.

The cookbook focuses on high-protein meals using Beyond Meat products, such as Jalen Brunson's Steak Teriyaki Bowl and Josh Hart's Beyond Hart Burrito. Beyond Meat's vegan offerings are highlighted throughout the recipes, emphasizing performance and recovery for professional athletes and anyone looking to eat healthier. The cookbook is available online for download and at the NBPA Brotherhood Deli-themed food truck during All-Star Weekend in San Francisco.