Beyond Meat and NBPA Launch Plant-Based Cookbook Ahead of NBA All-Star Weekend

Beyond Meat has teamed up with the National Basketball Players Association (NBPA) to launch Go Beyond the Buzzer: A Plant-Based Cookbook Inspired by NBPA Members, featuring plant-based recipes shared by NBA players. With contributions from stars like Cade Cunningham, Kyrie Irving, and DeAndre Jordan, the cookbook showcases how athletes incorporate Beyond Meat products into their pre and post-game meals. Recipes like Josh Hart’s “Beyond Hart Burrito” and Damian Lillard’s vegan sloppy joe aim to highlight the benefits of plant-based eating within professional sports.

In addition to the digital cookbook, Beyond Meat will also be taking part in the NBPA’s fan celebration during NBA All-Star Weekend in San Francisco. The event at Spark Social SF will feature a Brotherhood Deli-themed food truck offering plant-based menu items inspired by NBA players, including dishes like Jalen Brunson’s New York-style chopped cheese sandwich and Kyrie Irving’s Beyond Burger. Attendees at the daily happy hours can receive a free collectible copy of the cookbook, showcasing the intersection of sports, plant-based eating, and sustainability.