Beyond Meat Brings Back Fan Favourite: Unbreaded Chicken Pieces

Beyond Meat has relaunched its fan favourite plant-based Chicken Pieces at Kroger stores across the US, marking an updated version of its initial product and responding to customer demand. The unbreaded chicken pieces are said to be one of the company's most highly requested products, with a focus on taste, clean ingredients, and nutrition. This reintroduction comes six years after the original chicken strips were discontinued.

Beyond Meat's unbreaded chicken pieces are made from soy protein, wheat gluten, and other plant-based ingredients, and are available at Kroger stores for $8.99 per 10-ounce pack. While the company is known for its beef burger patties, its focus on plant-based proteins remains strong, despite challenges in the market. With declining sales in the US plant-based meat sector, Beyond Meat continues to innovate and expand its product portfolio, aiming to provide healthier options for consumers seeking plant-based alternatives.