Beyond Meat Brings Beyond Smash Burger to Tesco Stores UK-Wide

Beyond Meat is set to launch its Beyond Smash burger at Tesco stores across the UK in anticipation of Veganuary. The burger has the same taste and texture as the original Beyond Burger but features a slimmer patty that crisps up when cooked. With 16g of protein per 100g serving, the Beyond Smash burger is suitable for stacking in a bun or crumbling onto a salad. Beyond Meat has seen significant expansion in the UK in 2024, with previous launches at Co-op stores and a partnership with SSP Group to bring the products to airport and train station bars.

The partnership with Tesco will make the Beyond Smash burger more accessible to consumers looking for tasty plant-based options. The launch reflects Tesco's commitment to increasing its plant-based offerings and providing satisfying choices for customers during Veganuary and beyond. Beyond Meat's Regional Sales Manager expressed excitement about the launch, stating that the Beyond Smash burger allows burger lovers to enjoy a plant-based option without sacrificing taste or texture. Beyond Smash will be available at 520 Tesco stores starting January 1.