Beyond Meat struggled in Q1 2026, experiencing a 15% decline in sales, the lowest since 2019. However, the company managed to reduce its net loss and cash use for the quarter. Facing challenges in the plant-based meat category, Beyond Meat is rolling out new products, including plant protein drinks and mycelium steak, to stabilize its business.

Despite the poor financial performance, Beyond Meat is launching its plant protein drinks, Beyond Immerse, in New York this summer. The company aims to market the drinks by focusing on their multifaceted benefits and using athletes and active individuals as brand ambassadors. Additionally, Beyond Meat plans to regain momentum in the plant-based meat category by expanding its distribution, introducing new plant-based protein offerings, and enhancing its existing product lines.