Beyond Meat Enters Energy Drinks With Caffeinated Beyond Immerse Variant

Beyond Meat has introduced Beyond Immerse Protein + Energy, a new caffeinated variant of its sparkling plant protein drink containing 160mg of caffeine per serving. The drink is available in Cherry Berry and Watermelon Strawberry flavors and is exclusively sold through the company's direct-to-consumer site, BeyondPlantProtein.com. The energy variant maintains the same nutritional values as the standard Beyond Immerse range, including 20g of plant protein, 5g of fiber, electrolytes, and vitamin A from beta-carotene, all without GMOs or dairy.

In addition to the energized version, Beyond Meat is expanding its caffeine-free Beyond Immerse line with the introduction of three new flavors: Watermelon Strawberry, Limoncello Ginger, and Yuzu Grapefruit. These flavors join the existing Peach Mango, Strawberry Lemonade, and Cherry Berry options. The company's move towards energy drinks comes as part of their Phytosphere nutrition portfolio, which offers a variety of plant-based products aimed at promoting health and sustainability. Through these new additions and partnerships with distributors like Big Geyser and Erewhon, Beyond Meat continues to innovate and provide consumers with plant-based alternatives that prioritize taste and well-being.