Beyond Meat Expands Beyond Immerse into New York Retail with 26,000-Outlet Distribution Deal

Beyond Meat is expanding its reach in New York with the distribution of its new plant-based protein drink, Beyond Immerse, across more than 26,000 outlets in the area. The drink offers 20g of protein, 7g of fiber, and 100 calories per can, and is made without GMOs, sugar alcohols, or dairy. The company has partnered with Big Geyser, the top non-alcoholic beverage distributor in the state, to distribute the product and has updated its packaging for the retail rollout.

To promote the launch of Beyond Immerse, New York Knicks guard Josh Hart has been named the brand ambassador for a summer campaign focused on performance and recovery. Hart praises the beverage for its unique combination of protein, fiber, antioxidants, and electrolytes in one convenient can, making it ideal for busy individuals maintaining an active lifestyle. The product has also received Clean Label Project Verification, certifying its quality and ingredients.