Beyond Meat has expanded its plant-based protein drinks range, Beyond Immerse, after a strong consumer response to its initial launch. The company has introduced four new flavours - cherry-berry, strawberry lemonade, piña colada, and cucumber-grapefruit - all available for a limited time on their experimental Beyond Test Kitchen website. These protein drinks are designed to be high in protein, fibre, antioxidants, and electrolytes to support muscle growth and gut health.

The market for protein-fortified products, especially beverages, is on the rise in the US, driven by health trends and dietary guidelines. Beyond Meat's expansion into the protein drink space comes as part of their efforts to diversify their offerings beyond meat alternatives. The company's CEO, Ethan Brown, remains optimistic about the future of Beyond Meat despite recent declines in sales, stock price, and rumors of bankruptcy.