Beyond Meat Is Going Beyond Meat With Jerky, Protein Powder, and Veggie Burgers

Beyond Meat, now known as Beyond The Plant Protein Company, is rebranding to focus on plant-forward protein products beyond alternative meat. The company has introduced a new line of products under the name "Phytosphere," which includes plant-based jerky in various flavors, protein powder with 20 grams of protein per serving, and veggie burgers made with whole foods and packed with 12 grams of protein. This move aims to provide consumers with access to powerful phytonutrition in a convenient and delicious way, redefining the company's mission around real food directly sourced from plants.

The Phytosphere lineup includes Beyond Immerse protein drinks, Beyond Starmatter protein powder, Beyond Starcut plant-based jerky, and Beyond Veggie veggie burgers in Chipotle Black Bean and Spiced Chickpea flavors. Beyond Meat's founder and CEO, Ethan Brown, envisions the Phytosphere as a world where consumers can easily integrate the benefits of plant-based nutrition into their daily lives, emphasizing strength, health, and resilience through plant-based products. This new focus on plant-based protein products signals a shift towards a broader range of offerings beyond their original Beyond Burger.