Beyond Meat has launched a line of functional protein drinks called Beyond Immerse, which has sparked a mixed reaction online. The beverages, available in Peach Mango, Lemon Lime, and Orange Tangerine flavors, contain plant protein, fiber, antioxidants, and electrolytes in two different protein formats.

While some users on social media have mocked the launch, others have shown interest in trying the product, especially for its appeal to vegan gym-goers. The announcement comes at a time when Beyond Meat's stock has been struggling, with slowing sales and rising debt. Despite the mixed response, the launch of Beyond Immerse has succeeded in putting the brand back into the conversation, even if it currently resides somewhere between satire and speculation.