Beyond Meat Launches Chicken Pieces at Kroger Stores Nationwide

Beyond Meat has launched its new Beyond Chicken Pieces in over 1,900 Kroger stores nationwide. These plant-based, unbreaded chicken pieces offer 21g of clean plant protein per serving and are made with simple ingredients, including avocado oil. They are cholesterol-free, low in saturated fat, and do not contain GMOs or added hormones or antibiotics. The Beyond Chicken Pieces have received certifications from various organizations, making them a nutritious and flavorful option for plant-based meals.

In collaboration with the National Basketball Players Association, Beyond Meat has released a free digital cookbook called Go Beyond the Buzzer, featuring athlete-approved recipes. The cookbook includes dishes made with Beyond Chicken Pieces, Beyond Steak, and Beyond Beef, inspired by NBA stars like Kyrie Irving and Jalen Brunson. Beyond Meat's CEO, Ethan Brown, emphasizes the company's commitment to ingredient integrity and nutrition. Customers can find the Beyond Chicken Pieces at Kroger stores or visit BeyondMeat.com for more recipes and information.