Beyond Meat has launched new unbreaded vegan chicken pieces in the US, responding to fan requests for the return of this popular product. The Beyond Chicken Pieces contain 21g of plant-based protein per serving and are made with heart-healthy avocado oil. They have significantly lower levels of saturated fat compared to traditional chicken and are certified by various health organizations for their nutrition benefits.

In addition to the new product launch, Beyond Meat has partnered with the National Basketball Players Association to create a digital cookbook featuring plant-based recipes inspired by NBA athletes. Recent studies show that plant-based diets have numerous health benefits and that alternative proteins are just as effective at building muscle as traditional meat. Despite public scrutiny, plant-based options are seen as healthier for individuals and the planet, with no adverse health outcomes associated with their consumption.