Plant-based meat company Beyond Meat has partnered with Hard Rock Cafe and BrewDog to bring its Beyond Burger to more customers in North America and the UK. Hard Rock Cafe customers can now swap any beef burger on the menu with the plant-based patty, providing more options for those seeking alternatives to traditional meat options. Beyond Meat's Senior Vice President of Sales expressed pride in the collaboration, which combines Hard Rock's cuisine with the plant-based goodness of Beyond Meat.

Additionally, Beyond Meat has reintroduced the Beyond Burger to 54 BrewDog locations in the UK, offering customers a burger-and-beer pairing. This partnership aims to bring delicious plant-based food to the table, catering to a wide range of dietary preferences. These collaborations come as Beyond Meat continues to expand its presence and reinforce its brand awareness, with recent strategic moves including the introduction of a value pack for Beyond Beef in Canada and new product listings at Erewhon Market in California.