Beyond Meat, Quorn & 50+ UK Companies Are Giving Meat-Free Eating A Makeover

More than 50 brands, organisations, and restaurants in the UK have joined forces for the Meat Free Made Easy campaign, aimed at promoting meat-free eating. Research has shown that half of UK adults are looking to change their diets by either adding more plants or cutting back on meat and dairy. Despite this desire for change, many lack confidence in cooking plant-based foods and believe in the nutritional benefits of such foods.

The collaborative campaign involves alternative protein brands like Beyond Meat and Quorn, as well as foodservice operators and suppliers. The goal is to make meat-free eating easy and convenient for consumers by showcasing simple ways to incorporate plant-based options into everyday meals. Through collective action and marketing efforts, the campaign aims to build cultural momentum around meat-free eating and inspire more people to try plant-based foods.