Beyond Steak Filet Debuts at Wegmans and H-E-B in First Retail Listings

Beyond Meat has launched their Beyond Steak Filet at Wegmans and H-E-B stores, marking its first appearance on supermarket shelves. Each serving of the filet contains 28 grams of protein, 3 grams of fiber, and 1 gram of saturated fat, with ingredients such as water, wheat gluten, faba bean protein, avocado oil, mycelium, brown rice powder, oat bran, and a starter culture. The product is also Clean Label Project Certified, highlighting its ingredient purity and label transparency.

Initially trialed at BOA Steakhouse and then available through Beyond Meat's direct-to-consumer platform, the Beyond Steak Filet has now expanded to retail. This move adds the plant-based cut to the growing category of whole-cut plant-based steak products, competing with offerings from companies like Impossible Foods and Juicy Marbles. Beyond Meat's founder and CEO, Ethan Brown, touts the filet as a significant innovation, combining high protein content and low saturated fat to provide consumers with a healthier steak alternative.