Beyond Steak Filet Heads to Meijer After Wegmans and H-E-B Debut

Beyond Meat is expanding its retail footprint by bringing its Beyond Steak Filet to Meijer stores this month, following its recent debut at Wegmans and H-E-B. This whole-cut product is made from mycelium and avocado oil, delivering 28 grams of plant protein and 1 gram of saturated fat per serving. The filet first appeared on Beyond Meat's direct-to-consumer site in October 2025, where it quickly became the platform's top-selling product.

Founder and CEO Ethan Brown expressed excitement about making the Beyond Steak Filet more widely available to consumers across the country. He highlighted the positive response received during the direct-to-consumer launch, indicating that consumers are enthusiastic about the steak's taste, texture, and nutrition. By expanding the availability of the Beyond Steak Filet at more retailers, Beyond Meat aims to provide consumers with an easy and satisfying way to enjoy a nutritious steak experience at home.