Beyond the Ethnic Aisle: 6 Vegan-Friendly US Brands Championing South Asian Culture

An increasing number of diaspora startups in the US are championing South Asian culture with vegan-friendly offerings that cater to a broad audience. Brands like Diaspora Co. provide specialty spices sourced directly from India and Sri Lanka, paying farmers above-average prices. Brooklyn Delhi offers vegan twists on traditional Indian sauces, while Paro provides Pakistani-inspired vegan meal kits. Bollygood captures the essence of Indian lemonade with its sparkling drinks, Peepal People creates fermented hot sauces with Pakistani flavors, and Kanira offers healthful vegan biscuits made with millets. Additionally, Mango People is a cosmetics company inspired by Ayurveda and powered by adaptogens, aiming to address the lack of makeup options for the South Asian community in North America.