Beyond vs. Impossible: Which Plant-Based Meat Do Americans Prefer?

Beyond Meat and Impossible Foods are two popular plant-based meat brands that have gained popularity in the food industry. While both offer a variety of plant-based meat alternatives, their burger products are the most well-known. The Beyond Burger is pea protein-based, soy and gluten-free, and fortified with zinc, B vitamins, and calcium. On the other hand, the Impossible Burger is soy and potato-based, contains heme iron for a meaty flavor, and has been embraced by fast-food chains like Burger King.

In a recent survey by sustainability-focused consumer review platform abillion, Beyond Meat's Beyond Burger was voted as the best vegan burger of 2021, with the Impossible Burger ranking at number four. There is a clear regional difference in the popularity of these brands in the United States, with Beyond Meat being more popular in 31 states, while the remaining 19 states prefer Impossible Foods. Ultimately, whether you are Team Beyond Meat or Team Impossible Foods may depend on where you live and your personal preferences.