Billie Eilish and 3 New Studies Look at “Vegan” Labels: Do They Do More Harm Than Good? 

Recent studies have shown that labeling food as "vegan" may discourage consumers from making plant-based choices. Vegan singer Billie Eilish believes that veganism needs to be presented in a more appealing and inclusive way to attract a wider audience. Research has indicated that labels emphasizing health and sustainability are more effective in influencing consumer behavior than labels like "vegan" or "plant-based."

Additionally, studies have shown that using more appealing names for plant-based meals can increase their appeal and likelihood of being ordered, especially among environmentally and health-oriented meat-eaters. These findings suggest that making vegan food labels more attractive and inclusive could help encourage more sustainable food choices among consumers. Eilish envisions veganism as a universal choice that is accessible to everyone, regardless of their dietary preferences.