BioCraft Puts White-Label Cultivated Mouse Cat Treat Up Against Applaws in Two-Bowl Taste Test

BioCraft Pet Nutrition has developed a finished lickable cat treat made with cell-cultured mouse ingredient, putting it up against a commercial product in a taste test. In an independent trial, cats showed no statistically significant preference between the two treats. BioCraft is now offering the treat recipe to pet food manufacturers, allowing them to sell it under their own brand or use it as a base for a wider range of products, skipping the usual formulation R&D process.

The trial, conducted by German market research firm Regionales-Produkt-Panel, involved 40 cats in their own homes. While initial palatability trials were disappointing, BioCraft made adjustments to create a more irresistible product by identifying components that synergize with their ingredient. This taste data is becoming a competitive point in cultivated pet food, with BioCraft's product proving to compete on taste, safety, and sustainability in the market.