Blue Tribe, an Indian plant-based brand, has launched two new products - Korean Soya Chaap and Spicy Kebab. The Korean Soya Chaap is the first of its kind in the Indian market, combining traditional soy-based meat alternative with bold Korean street food flavors. It is high in protein, free of palm oil and maida, and designed for modern consumers, specifically Gen Z. The Spicy Kebab, on the other hand, is a ready-to-cook snack aimed at spice lovers, busy families, young professionals, and those looking for quick, guilt-free options.

Blue Tribe also offers other varieties of soya chaap, including Afghani and Tandoori, along with nuggets, sausages, and a regular non-spicy kebab. According to co-founder Nikki Arora Singh, the company continues to lead the way in reimagining plant-based food for Indian consumers. The new products are now available at over 76 premium stores in cities like Mumbai, Delhi, Noida, Gurgaon, Ludhiana, and Amritsar, as well as on various e-commerce platforms such as Blinkit, Swiggy Instamart, and Zepto.