BLUU, a European biotechnology company known for its cultivated fish cell production, is expanding beyond the food sector into beauty and health markets with ethically sourced marine ingredients. Using their proprietary technology platform, Bluu Zone, the company produces bio-identical marine ingredients from cultured salmonid cells, eliminating the need for animal slaughter and reducing environmental impact. These products are free from additives, antibiotics, and microplastics, offering a sustainable alternative to wild-caught or farmed salmon.

The company is launching three distinct branches: BLUU Skincare, BLUU Health, and BLUU Seafood. BLUU Skincare will provide bioactive, pharmaceutical-grade ingredients for the beauty industry, tapping into the demand for scientifically backed, cruelty-free ingredients. BLUU Health will introduce marine-based products for wellness and nutrition, leveraging the unique properties of salmonid cells. Despite facing regulatory hurdles, BLUU is optimistic about gaining approval for their cultivated seafood products in key markets like the US and EU, as they continue to prioritize sustainability and product traceability.