BOL Adds 21g-Fibre Soups to Six UK Grocers as National Fibre Intake Lags

UK plant-based food brand BOL Foods is launching a fibre-led line in its Power Soup range, with two recipes containing a high 21g of fibre per pot. These soups, Three Bean Chilli and Sweet Potato, Coconut & Chilli, will be available at six major UK grocers starting in September and priced at £3.45. With only 3% to 4% of UK adults meeting the recommended daily fibre intake of 30g, BOL aims to address this shortfall with their high-fibre soups.

Each pot of soup provides around 70% of the daily fibre recommendation, exceeding the average fibre content of other branded fresh soups in UK supermarkets. The new soups, made with bean and sweet potato bases, offer a range of plant-based ingredients and protein. BOL plans to support the launch with outdoor advertising, sampling, events, and social media activity, including a press event in London in October showcasing the new recipes as part of a "lunch-maxxing" menu. Founded in 2015, BOL Foods has shifted its products to be fully plant-based and offers a variety of options including Power Soups, One Pot Meals, and Power Shakes.