Brazilian vegan protein shake franchise Sunrize Shakehouse has rapidly expanded to seven operating franchise units in Brazil since launching its franchise model. With a target of 10 locations by mid-2026 and 25 signed agreements by year-end, the brand has positioned itself as a popular choice for non-vegan consumers looking for plant-based alternatives to whey protein due to concerns about digestive issues, acne, and bloating. Sunrize has focused on partnering with gym and fitness studios for physical expansion, utilizing a store-in-store model inside existing wellness facilities.

To support its growth, the company completed a R$2.5 million fundraising round and has secured support from prominent Brazilian figures in the fitness and entertainment industries, including rock musician Di Ferrero, fitness influencer Jonas Sulzbach, entrepreneur Erasmo Viana, and professional tennis player Gabriel Sidney. Founder and CEO Christian Wolthers expressed a goal to create the best-tasting plant-based protein in the world and aims to expand internationally in the future, with interest already coming from groups outside Brazil. Sunrize Shakehouse plans to establish itself as a global wellness brand by entering new international markets in the coming years.