Breaking the Jell-O Mould: Oddball’s Sophia Cheng Wants to Make Plant-Based Jelly a Superfood Snack

Sophia Cheng, the founder of Oddball, is on a mission to reinvent jelly as a superfood snack in the US. Drawing inspiration from her Asian upbringing, Cheng aims to challenge the traditional American snacking culture dominated by processed foods. By creating plant-based jelly snacks with clean ingredients and a focus on texture and whole foods, Oddball seeks to offer a healthier alternative to popular snacks like Jell-O.

Cheng's journey to disrupt the gelatin industry by introducing vegan jelly is driven by her vision to provide consumers with better snack options that are delicious, convenient, and made with understandable ingredients. Through Oddball's unique formulations and commitment to real, quality ingredients, Cheng hopes to educate consumers about healthier snacking choices, ultimately aiming to make a positive impact on people's diets and overall health.